Hi, I am Yuliya, I design complex data-heavy products that look good and ship well.
Based in Tbilisi, Georgia | FinTech · EdTech · AI · SaaS
I craft elegant solutions
for complex problems.
A selection of product and UX case studies focused on guiding real users through unclear domains, messy information, and high-stakes decisions.
Redesigning the learning architecture, feedback loop, and
reducing an 88% drop-off after onboarding
Investure was restructured around guidance, progression, and feedback so users could move from learning to doing without feeling overwhelmed or abandoning the product after the first session.
Scope: UX strategy, research, IA, and end-to-end product design
Making Manila's public transport
legible enough to trust
Tara frames jeepneys, buses, and trains through the information riders actually need: honest fares, realistic transfers, and signals for when to wait versus take a different route.
Scope: Commuter and driver research, concept UX, and mobile product design
Making recycling rewarding
and easy to start
Ecospace turns a fragmented recycling experience into a simple loop: find a station, drop off waste, and see rewards accumulate without confusing rules or hidden friction.
Scope: Hackathon concept, research, UX flow, and visual system
Creating MVP of investment educational platform
for 3000 users
Investure turns passive financial education into hands-on practice, pairing structured courses with simulated real-market trading so users build investing confidence without risking real money.
Scope: Research with limited resources, MVP design, platform design, admin panel, custom illustrations, design system
Scaling Web3 streaming service
from website to app with a shared design system
Cratch was rebuilt with a stronger brand identity, modern visual language, and a first mobile experience so viewers and streamers could move between screens without losing the platform's personality.
Scope: Web product redesign, visual identity, and mobile app design
Simplifying healthcare access for 50 million patients across North Africa
The redesign focused on building more confidence for patients searching for care and reducing friction across booking, family members, and rescheduling flows.
Scope: Redesign of patient user journey, information architecture, and UI refinements
Designing hosting service
for static websites
Snaphost simplifies deploying a website into a clean upload-and-go experience with progressive disclosure, simplified analytics, and an interface that stays out of the way while the user is moving fast.
Scope: End-to-end product UX, deploy flow, and dashboard presentation
Get in touch
Have a project in mind or just want to chat? Drop me an email.
How to Find Me
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